Studio Origins

Step into the studio

Hatcha Studios is an Australian-owned wellness brand specialising in superior ceremonial grade, first-harvest organic matcha, offering health, beauty, and wellness benefits to holistic self-care seekers.

Hatcha is a portal

A quiet rebellion against the overstimulated. A return to ritual. Here, matcha is more than a drink—it’s a practice. A palette of purity, energy and calm, created with the finest ceremonial-grade green tea sourced directly from Japan.

Simplicity is sacred

Inside the studio, each visual, each sip, each element is meticulously crafted to evoke stillness, creativity, and balance. A world where wellness isn’t loud—it’s intentional. Thoughtful. Transformative.

Clean design meets clean ingredients

This is where the everyday is elevated. And where the line between reality and art blurs—just enough to make you look twice. Step inside. Find your ritual.

The journey to the grove

I found myself stuck in a cycle of stress and burnout, fuelling it with coffee—multiple cups a day. At the time, I thought it was the only solution, so I powered through, ignorantly. My cortisol levels were through the roof, and I was noticing all the physical symptoms. The coffee jitters made it impossible to focus. I wasn’t as cognitively sharp as I knew I could be, and worse, I had no real routine to ground me. But eventually, I started listening to my body and mind. Maybe it was the impact of what I was putting into my system, or maybe my environment forcing a moment of reflection on my habits.

Something had to change

I started replacing my mid-morning coffee with matcha—and immediately, I felt the difference. Instead of sudden spikes and crashes, matcha gave me smooth, sustained energy. The L-theanine kept my mind clear and focused, while the antioxidants and nutrients made me feel like I was doing something genuinely good for my body. It relaxed me internally, and it showed externally. It became part of my daily ritual.

But there was a problem

Every matcha I tried left something to be desired—or was outright disappointing. Some tasted bitter and grassy, others were dull in colour, lacking that vibrant green I expected from high-quality matcha. And the brands? They didn’t speak to me or my values. They felt outdated, unappealing, or disconnected from the kind of wellness experience I wanted—something superior that truly resonated with a holistic health seeker.

I wanted matcha made modern

If I was going to drink matcha daily, it had to be the best. So, I decided to fix it. I went straight to the source, testing all sorts of matchas from everywhere I could find until I found the best: a 100% ceremonial-grade, first harvest organic matcha from Uji, Kyoto—the matcha equivalent to Champagne in France. This matcha is organically cultivated in 350-year-old groves, carefully shade-grown, gently stone-milled, and aged for a year by expert tea masters to enhance its nutritional content, flavour profile, and vibrant green tone.

Wellness is a journey

At Hatcha, we believe that wellness isn’t just a goal—it’s a journey. A journey that starts with quality ingredients and mindful rituals that nourish the body and invigorate the soul. Our mission is to support radiant living, sustainable choices, and moments of calm amidst the chaos of modern life.